Author: Roshan Tamang

  • Launch Campaign of the all-new Mahindra Bolero Neo! सहयात्री तपाईंको हरेक यात्राको

    The all-new Mahindra Bolero Neo was launched on 23 July 2025 at Hetauda, the same day as the ‘Grand Inauguration Ceremony’ of the three Agni Logistics Centres at Hetauda.

    Gimmick Video on Vimeo (01:47s):

    Watch the Video via Vimeo

    Gimmick Video on Brand’s Social Media (01:47s):

    Watch the Video on Instagram

    My Role:
    Launch Campaign Planner, Communication Strategist, Copywriter, Scriptwriter

    Details:
    Title: Mahindra Bolero Neo – Sahayatri Tapaiko Harek Yatrako
    Brand: Mahindra Nepal – Agni Group
    Product/Service: Mahindra Bolero Neo SUV
    Media: 1 Gimmick Ad Film, 1 Launch Poster, Feature-based Digital Posts
    Platforms: Social Media (Facebook, Instagram), Launch Event

    Country: Nepal
    Region: Major cities in Nepal including Kathmandu, Hetauda, Chitwan
    Year Released: 2025 July 23

    Credits:
    Client: Agni Incorporated Pvt. Ltd. (Authorised distributor of Mahindra automobiles in Nepal)
    Sr Manager – Marketing Department: Santoshi Nepal, Chandan Singh

    Advertising Agency: max l’agence, Naxal, Kathmandu
    Creative Director/CEO: Satish Singh
    BTL Director: Bhanu Kiran Dhungana (Concept Development Partner)
    Account/Client Servicing Manager: Aman Shrestha
    Digital Marketing Consultant: Kshitiz Raj Gautam
    Sr. Graphic Designer: Saroj Khadka (Saroj Khadka Behance)
    Copywriter: Roshan Tamang, Abhishek A Mishra

    Film Director: Rocky Prajapati
    Production Company: Kathaharu
    Producer: Kathaharu
    Director of Photography: Kathaharu
    Drone: Kathaharu
    Post Production: Kathaharu
    Editor: Kathaharu
    Colour: Kathaharu
    Sound: Kathaharu

    Radio Spot Production: Glitters Studio and Production
    VO Artist: Suraj Thapaliya

  • LS Capital को समृद्धि सूत्र (SIP & PMS Campaign)

    LS Capital को समृद्धि सूत्र (SIP & PMS Campaign)

    Presented the idea of SIP & PMS as ‘Samriddhi Sutra’, i.e. the key to unlock financial prosperity. The campaign was released on 10 Apr 2025 with a master poster, digital films, radio spot, and other informational digital posts.

    Ad Film (SIP) (1:27s):

    SIP Launch Ad Film

    Ad Film (PMS) (1:31s):

    PMS Launch Ad Film

    Educational Technical Support Contents:

    YouTube SIP Registration Support Video
    YouTube SIP Log in Support Video

    My Role:
    Creative Strategist, Campaign Ideation, Copywriter, Concepting, Scriptwriter, Pitching & executing the concept end-to-end.

    Details:
    Title: LS Capital ko Samriddhi Sutra
    Brand: LS Capital
    Product/Service: SIP, PMS Services
    Media: 2 Ad Films, 1 Poster, Several Digital Posts, Radio Spots
    Platforms: Social Media (Facebook, Instagram, TikTok, YouTube), Website

    Country: Nepal
    Region: Major cities in Nepal including Kathmandu
    Year Released: 2025 Apr 10

    Credits:
    Client: LS Capital (A wholly owned subsidiary of Laxmi Sunrise Bank)
    Manager Business Development/ Marketing: Kerin Kansakar

    Advertising Agency: max l’agence, Kupondole, Lalitpur
    Creative Director/CEO: Bhavani S Patil
    Creative Director: Satish Singh
    BTL Director: Bhanu Kiran Dhungana (Concept Development Partner)
    Account/Client Servicing Director: Sameena Bajracharya
    Digital Marketing Consultant: Kshitiz Raj Gautam
    Jr. Art Director: Angel Pradhan (Angel Pradhan Behance)
    Copywriter: Roshan Tamang
    Acount/Client Servicing Executive: Sachika Tandukar

    Radio Spot Production: Glitters Studio and Production
    Voice Actor/ VO Artist: Suman Thapaliya, Suraj Thapaliya
    Media Agency: (Claim credit, email me)

    Ad Film Director: Chhetri Rocks

    Production Company: Abhiyanta Productions
    Producer: Abhiyanta Productions
    Director of Photography: Abhiyanta Productions
    Post Production: Abhiyanta Productions
    Editor: Abhiyanta Productions
    VFX: Abhiyanta Productions
    Colour: Abhiyanta Productions
    Sound: Abhiyanta Productions

  • Laxmi Sunrise Bank – Hamro Bachat ko Sahi Lagani

    Brand Campaign (Film):

    To customers, every commercial bank claims to have high interest rates and ‘better’ facilities than others. This limits customer connection to percentages and numbers. But Laxmi Sunrise promises something overshadowed but important — shining the light on how depositors’ savings turn into life-changing investments.

    Brand Film on YouTube (2:20s):

    Watch it on Facebook (2:20s):

    Agriculture Loan (30s):

    SME Loan (30s):

    Bachat Ramro Ho (45s):

    My Role: VO Script writer (Shorter cuts), Concepting, Scriptwriter, Pitching & executing the concept

    Details:
    Title: Laxmi Sunrise Bank Brand Film (2:20s)
    Creatives: 1 full length film, 3 shorter cuts
    Released on: 26 July 2024
    Region: Nationwide in Nepal
    Media: National TV, Facebook, YouTube

    Credits:
    Brand: Laxmi Sunrise Bank
    Manager – Brand & Events: Sahishnuta Sharma

    Agency:
    Agency: Max L’agence
    Creative Director: Satish Singh
    Account Director: Menuka Shakya
    Account Manager: Aman Shrestha
    Sr. Graphics Designer: Nabin Bhatta
    Account Executives: Raksha Pandey, Anusha Shrestha
    Creative Copywriter: Roshan Tamang

    Media Agency: Max Media
    Social Media Team: Brand Team

    Ad Film Director: Vishal Kharat

    Production:
    Production House: Glitters Studio and Production
    Executive Producers: Suman Thapaliya, Suraj Thapaliya
    Voiceover Artist: Suman Thapaliya
    Post Production: Prabin Manandhar
    Associate Director: Rizen Thapa
    Director of Photography: Hari Humagain
    Cinematographer: Uttam Humagain
    Production Manager: Rajesh Acharya
    Lights: Rajendra Humagain, Kaka, Mitranath Yogi, Yubraj Humagain, Gokul Humagain
    Production Design: Reliza Shrestha
    Art Director: Ganendra Jimi, Roshan Aryal
    Aerial Photography: Suresh Kafle
    Jimmy Jib Operator: Gokul Humagain
    Casting Director: Nripesh Rupakheti
    Styling: Shambhu Puri, Yojana Puri(Asst.)
    MUA: Dipu Poudel
    Hair: Priya Thapa
    Camera Caretaker: Bhupen Thapa Magar, Ramesh
    Transportation: Sushil Sigdel, Ranjan Koju, Kiran Hamal
    Spot: Suman Kilambu
    Kitchen: Ganesh Sapkota and Team
    Junior Artist Co-ordinator: Hari Adhikari

    Special Thanks: Mum’s Garden Resort, Pokhara. Hotel Hermitage, Sauraha. JAR Restaurant, Kathmandu. Chandra Didi, Dhampus./

  • This book walked me down memory lane and made me fall in love with reading again

    This book walked me down memory lane and made me fall in love with reading again

    When I’m feeling drained and dead, reading an approachable book or a few pages of it to see if I can engage feels as if I’m checking my pulse to see if I’m really alive.

    And this ‘bookstethoscope’ (if I can coin a term) proves that I am alive, as I randomly invest a full, warm, sunny day to finish the book.

    It’s a handwritten letter from your younger self, inviting you to relive your early days. The times when the complexity of modern inventions had not yet invaded our lives.

    The simplicity of this book stirs memories. Memories of childhood innocence, the silliest laughs, the quietest cries, the craziest dreams, the wisest compromises, the hardest struggles, the heaviest heartbreaks, first days of school, first experiences of different sorts of thoughts, curiosities, feelings, and emotions that come with age and different socio-economic situations.

    A nostalgia evoker. A smile bringer. A gentle mood-lifter.

    An autobiographical YA fiction set in India’s small towns. Like It Happened Yesterday by Ravinder Singh (2013).

    Written on 11 Jan 2026 21:39

  • Why do Nepali people misjudge public leisure for unemployment?

    Why do Nepali people misjudge public leisure for unemployment?

    I don’t believe people who say Nepali crowd gathering at every happening places (parks, bridges, accidents, major construction work) is a sign of joblessness (I find people on their leisure time, being blamed for not ‘being employed’.).

    That’s an assumption in a massive scale.

    Not everyone is tied to a 9 to 5 clock, without having a few minutes to spare for family, friends and society… or even own self.

    It overlooks a large number of people who make their living through odd-shift jobs, projects, gigs, on-demand service jobs, and manual labourers whose clocks are rarely predefined and preassumable.

    People go somewhere to dwell, gather somewhere to share things, or give attention to things that matter to people who are in urgent needs… because it is one of the ultimate points of being human in a society. Being employed I believe is not one.

    f/1.5 1/2000s 50 SMGS9+ — 3 Jul 2025 — Narayanchaur

  • बुढो रूखको स्थिर छटपटाहट र नयाँ रूखहरूसँगको वैचारिक द्वन्द्व देखाउने चलचित्र ‘भूठान’

    बुढो रूखको स्थिर छटपटाहट र नयाँ रूखहरूसँगको वैचारिक द्वन्द्व देखाउने चलचित्र ‘भूठान’

    (नन-स्पोइलर) ‘भूठान’ कलाको हिसाबले अब्बल र प्रशंसायोग्य छ । पहिलो हेराईमा नै एक्जेक्युसनमा, प्राविधिक रूपमा, पात्रहरूको जीवन्त अभिनय, सिनेमाटोग्राफि वा डिरेक्सनमामा कुनै खोट औँल्याउन म असक्षम छु । मुख्य पात्रको अस्तित्व खोजी र उसको मातृभूमी प्रतिको प्रेमलाई निरन्तर एक्लो रूख र उजाड जमिनसँग गरिएको तुलना कलात्मक रूपमा सुन्दर छ । उत्साहहीन मुख्य पात्र भएपनि दृष्य, र अभिनयमार्फत ‘पात्र र परिस्थिति बीचको द्वन्द्व’ र ‘पात्रहरूबीच फरक-फरक विचारको द्वन्द्व’ले रोचकता ल्याउने र कथा चलायमान बनाउने प्रयास गर्दछ । नन-लिनियर कथाक्रमको सुरुवात जुन हिसाबले बलियो र आशाजनक लागेको थियो, रिजोल्युसन भने खल्लो-खल्लो-अधुरो महसुस गराएको छ । मुख्य पात्र सुरुमा जुन हिसाबले आफ्नो लक्ष्यतर्फ अघि बढ्छन्, कथाले कुनै क्षणमा त्यो स्तरको निकास वा ‘क्लाइम्याक्स’ दिएको छैन । कथा क्यारेक्टर ड्रिभन भएपनि मुख्य पात्रलाई ‘जमिनबाट सारिएको गाडिएको बुढो रूख’ जसरी नै लेखिएको छ, स्थिर छटपटाहट छ तर कुनै सफलता वा प्रोग्रेसन भान हुँदैन ।

    कथाले अमेरिकामा स्थापित भईसकेका, वैधानिक नागरिक भइसकेका, सबै परिवार एकै ठाउँमा रहेका, मध्यम-उच्च वर्गकै प्रतिनिधित्व गरेको देखेँ । सबै चिजले सम्पन्न भएको ‘संसारको सबैभन्दा खुसी ठाउँ’बाट आएको मान्छे पनि पराई भूमिमा कसरी निरस हुन्छन्, एक्लिन्छन् भन्ने देखाउन खोजिएको छ । चर्चजस्ता धार्मिक संस्थानले शरणार्थी व्यवस्थापनमा जिम्मा लिनाले जीवन र रहनसहनमा परेको प्रत्यक्ष असर भने देखाइएको छ । तर यसक्रममा ती वास्तविक शरणार्थीहरूको प्रतिनिधित्वको कमी महसुस हुन्छ जो अझैपनि प्रारम्भिक चरणको संघर्ष गरिरहेका, सुरक्षा, स्वास्थ्य, शिक्षा, रोजगार जस्ता आधारभूत आवश्यकताहरूबाट वञ्चित छन्, र गलत आरोपको कारण नेपाल डिपोर्ट हुन बाध्य छन् । यद्यपी भूठानले, भाषिक-सांस्कृतिक स्वतन्त्रतालाई आक्रमण गर्दै १ लाख नेपालीभाषीहरूलाई देशबिहीन बनाउने भूटान राज्यको साथै पुनर्वास उपलब्ध गराउने ती देशहरूलाई राजनैतिक रूपमा जिम्मेवार तुल्याउन सफल भएको छ जो पुनर्वासितहरूलाई आफ्ना नागरिकसरह भूटान जाने भिसा नदिइएकोबारे कठोर मौनता देखाउँदछन् ।

    विनोद पौडेल निर्देशित ‘भूठान, घर हराएको मान्छे (द वर्ल्ड्स ह्यापिएस्ट म्यान), २०२५’ निर्देशककै भाषामा ‘ठहराव’ सिर्जना गर्ने चलचित्र हो । यतिखेर सिनेमा घरमा चलचित्र हेर्न जाँदा म अवचेतन रूपमा के कुरा अपेक्षा गर्नेरहेछु भन्ने प्रश्न मनमा खुब उब्जिरहेको छ । सामान्यत: हँसाउने, रूवाउने, नचाउने, र उत्तेजित पार्ने खालका सबै भाग समाविष्ट भएको चलचित्र हेर्न नै प्राय नेपालीहरू सिनेमा घर गएको देखिन्छ । म पनि ‘त्यो नेपाली दर्शक’ भित्रमै पर्ने रहेछु भन्ने महसुस भएको छ । यसअघि ‘द लाइटहाउस, २०१९’, ‘पर्फेक्ट डेज, २०२३’ जस्ता क्यारेक्टर-ड्रिभन, उदासिन, अनुत्साही चलचित्र घरमै हेर्दा निकै मन पराएको र आफ्नो किसिमले मनोरञ्जित भएको थिएँ । तर त्यस्तै शैलीमा प्रस्तुत गरिएको ‘भूठान’, सिनेमा हलमा हेर्दा ‘किन खासै मज्जा आएन’ भन्ने कुरा मनमा उब्जेको छ । ‘हरिवंश आचार्य’ लाई कास्टिङ गर्दै, नेपाली बजारमा बिक्ने, परम्परागत कथाहरूमा अभिनय गर्ने अनुहारबाट नै, नेपाली दर्शकमाझ मनोरञ्जनको पृथक अनुभव र आयाम परिचित गर्न खोजिएको छ । ८ औँ दिनको सोमा हलको सिट एक तिहाई पनि भरिएको थिएन । यो फरक शैलीलाई आम नेपाली दर्शकले कस्तो रूपमा लेलान् र व्यावसायिक रूपमा कतिको सफल हुन्छ, निर्माताहरूले सायद त्यो अनुमान लगाइसक्नुभएको छ ।

    २३ वैशाख २०८२ (६ मे २०२५ मा फेसबुकमा प्रकाशित विचार)

  • सम्बन्धहरूको जटीलताले बनेको नाटक ‘कथा-एक’

    सम्बन्धहरूको जटीलताले बनेको नाटक ‘कथा-एक’

    नाटक ‘कथा-एक’ मानव सम्बन्धको यात्रा, जटीलता, समस्या र सम्बन्धहरूको अन्तर्सम्बन्धको संक्षिप्त तर सूक्ष्म संस्लेषण हो । यो सामाजिक विषयमा खासै टिप्पणी नगर्ने तर फन्डामेन्टल ह्युमन ट्रुथको आधार लिएको व्यक्तिगत स्तरमा रिलेटेबल कथा हो । फरक सम्बन्धहरूलाई कथामा समानन्तर रूपमा पस्किएको छ, फरक-फरक तर अन्तर्सम्बन्धित; गहिराई र जटीलता पात्र र व्यक्तित्व अनुसार भिन्न । एकपछि अर्को उतारचढाव शैलीमा दृश्यहरू देखाइन्छ, कलाकारहरू पनि निकै पोख्त हुनुहुन्छ, त्यसैले नाटक पेजटर्नर शैलीको हेर्न निकै मज्जादार छ; उठान गरिएको विषयवस्तुको गाम्भिर्यताको बीचमा रोचकता, साङ्गितिक सयर र रमाइलोपन छुट्दैन । १२ देखि २८ वैशाखसम्म मण्डला थिएटरमा प्रदर्शन भइरहेछ ।

    १६ वैशाख २०८२ ।

  • Why I really, genuinely love to hate AI Art?

    Why I really, genuinely love to hate AI Art?

    Artists like Vincent Van Gogh leave great paintings to the world. People want them on their walls. Reproduction artists stain their own hands, put in their hours painting the exact copy, and sell it for a relatively cheaper price. Skilled artists are actually working. Fair enough.

    Studio Ghibli artists create a wonderful aesthetic through animated films. People find it beautiful. Technology companies use virtually any labour and feed these beautiful artworks to train their models without consent from or financial compensation to the original artists. Tech companies have not only stolen and exploited the artists’ work of blood-sweat-and-tears, but they have also threatened to outlast and take over their creative jobs. While artists face new blank pages to create another great work, tech companies’ revenues have hit billions with four-fifths of it going to the rich few. This is not fair. Certainly not logical.

    Even from the perspective of beauty and aesthetics, AI art, ever since it became a thing, to whatever point of perfection it reaches in future, cannot replicate humanity and is utterly soulless and disgusting. I find this trend the same and do not buy it. If one loves Studio Ghibli, they should watch their films, even if they are from pirated sources, but not encourage a behaviour that threatens the livelihood of the actual artists.

    Picture: My attempt at copying the famous Studio Ghibli sky (Sep 2023)

    #NoAIArt

    First published on Facebook on 4 Apr 2025.

  • Shambhala movie first impressions: an experience that lingers

    Shambhala movie first impressions: an experience that lingers

    A beautiful piece of art made by an implicit and suggestive storyteller. Shambhala is a film that becomes ours when we watch it. It entertains us with well-crafted audio, visuals and gripping character arches, but also sends us audience home from the theatre with enough homework to reflect over each decisions, connect and debate over dots, until some idea that is exclusive to us, clicks. A feel-good film that doesn’t feel that good because it’s constantly questioning us with every frame, expression, and dialogue, Shambhala version ‘you’ plays in your head. Shambhala doesn’t force its viewers into a philosophy, it paints just enough colour to ignite the sense and awareness of it. It is not a mass-targeted family-entertainer that boasts all the show but lacks any substance. Shambhala is a gold among glitters.

    First-viewing thoughts on a 2024 Min Bahadur Bham film.

    Written on 25 Sep 2024