Brand Campaign (Film):
To customers, every commercial bank claims to have high interest rates and ‘better’ facilities than others. This limits customer connection to percentages and numbers. But Laxmi Sunrise promises something overshadowed but important — shining the light on how depositors’ savings turn into life-changing investments.
Brand Film on YouTube (2:20s):
Watch it on Facebook (2:20s):
Agriculture Loan (30s):
SME Loan (30s):
Bachat Ramro Ho (45s):
My Role: VO Script writer (Shorter cuts), Concepting, Scriptwriter, Pitching & executing the concept
Details:
Title: Laxmi Sunrise Bank Brand Film (2:20s)
Creatives: 1 full length film, 3 shorter cuts
Released on: 26 July 2024
Region: Nationwide in Nepal
Media: National TV, Facebook, YouTube
Credits:
Brand: Laxmi Sunrise Bank
Manager – Brand & Events: Sahishnuta Sharma
Agency:
Agency: Max L’agence
Creative Director: Satish Singh
Account Director: Menuka Shakya
Account Manager: Aman Shrestha
Sr. Graphics Designer: Nabin Bhatta
Account Executives: Raksha Pandey, Anusha Shrestha
Creative Copywriter: Roshan Tamang
Media Agency: Max Media
Social Media Team: Brand Team
Ad Film Director: Vishal Kharat
Production:
Production House: Glitters Studio and Production
Executive Producers: Suman Thapaliya, Suraj Thapaliya
Voiceover Artist: Suman Thapaliya
Post Production: Prabin Manandhar
Associate Director: Rizen Thapa
Director of Photography: Hari Humagain
Cinematographer: Uttam Humagain
Production Manager: Rajesh Acharya
Lights: Rajendra Humagain, Kaka, Mitranath Yogi, Yubraj Humagain, Gokul Humagain
Production Design: Reliza Shrestha
Art Director: Ganendra Jimi, Roshan Aryal
Aerial Photography: Suresh Kafle
Jimmy Jib Operator: Gokul Humagain
Casting Director: Nripesh Rupakheti
Styling: Shambhu Puri, Yojana Puri(Asst.)
MUA: Dipu Poudel
Hair: Priya Thapa
Camera Caretaker: Bhupen Thapa Magar, Ramesh
Transportation: Sushil Sigdel, Ranjan Koju, Kiran Hamal
Spot: Suman Kilambu
Kitchen: Ganesh Sapkota and Team
Junior Artist Co-ordinator: Hari Adhikari
Special Thanks: Mum’s Garden Resort, Pokhara. Hotel Hermitage, Sauraha. JAR Restaurant, Kathmandu. Chandra Didi, Dhampus./