Presented the idea of SIP & PMS as ‘Samriddhi Sutra’, i.e. the key to unlock financial prosperity. The campaign was released on 10 Apr 2025 with a master poster, digital films, radio spot, and other informational digital posts.
Ad Film (SIP) (1:27s):
Ad Film (PMS) (1:31s):
Educational Technical Support Contents:
My Role:
Creative Strategist, Campaign Ideation, Copywriter, Concepting, Scriptwriter, Pitching & executing the concept end-to-end.
Details:
Title: LS Capital ko Samriddhi Sutra
Brand: LS Capital
Product/Service: SIP, PMS Services
Media: 2 Ad Films, 1 Poster, Several Digital Posts, Radio Spots
Platforms: Social Media (Facebook, Instagram, TikTok, YouTube), Website
Country: Nepal
Region: Major cities in Nepal including Kathmandu
Year Released: 2025 Apr 10
Credits:
Client: LS Capital (A wholly owned subsidiary of Laxmi Sunrise Bank)
Manager Business Development/ Marketing: Kerin Kansakar
Advertising Agency: max l’agence, Kupondole, Lalitpur
Creative Director/CEO: Bhavani S Patil
Creative Director: Satish Singh
BTL Director: Bhanu Kiran Dhungana (Concept Development Partner)
Account/Client Servicing Director: Sameena Bajracharya
Digital Marketing Consultant: Kshitiz Raj Gautam
Jr. Art Director: Angel Pradhan (Angel Pradhan Behance)
Copywriter: Roshan Tamang
Acount/Client Servicing Executive: Sachika Tandukar
Radio Spot Production: Glitters Studio and Production
Voice Actor/ VO Artist: Suman Thapaliya, Suraj Thapaliya
Media Agency: (Claim credit, email me)
Ad Film Director: Chhetri Rocks
Production Company: Abhiyanta Productions
Producer: Abhiyanta Productions
Director of Photography: Abhiyanta Productions
Post Production: Abhiyanta Productions
Editor: Abhiyanta Productions
VFX: Abhiyanta Productions
Colour: Abhiyanta Productions
Sound: Abhiyanta Productions