The all-new Mahindra Bolero Neo was launched on 23 July 2025 at Hetauda, the same day as the ‘Grand Inauguration Ceremony’ of the three Agni Logistics Centres at Hetauda.
Gimmick Video on Vimeo (01:47s):
Gimmick Video on Brand’s Social Media (01:47s):
My Role:
Launch Campaign Planner, Communication Strategist, Copywriter, Scriptwriter
Details:
Title: Mahindra Bolero Neo – Sahayatri Tapaiko Harek Yatrako
Brand: Mahindra Nepal – Agni Group
Product/Service: Mahindra Bolero Neo SUV
Media: 1 Gimmick Ad Film, 1 Launch Poster, Feature-based Digital Posts
Platforms: Social Media (Facebook, Instagram), Launch Event
Country: Nepal
Region: Major cities in Nepal including Kathmandu, Hetauda, Chitwan
Year Released: 2025 July 23
Credits:
Client: Agni Incorporated Pvt. Ltd. (Authorised distributor of Mahindra automobiles in Nepal)
Sr Manager – Marketing Department: Santoshi Nepal, Chandan Singh
Advertising Agency: max l’agence, Naxal, Kathmandu
Creative Director/CEO: Satish Singh
BTL Director: Bhanu Kiran Dhungana (Concept Development Partner)
Account/Client Servicing Manager: Aman Shrestha
Digital Marketing Consultant: Kshitiz Raj Gautam
Sr. Graphic Designer: Saroj Khadka (Saroj Khadka Behance)
Copywriter: Roshan Tamang, Abhishek A Mishra
Film Director: Rocky Prajapati
Production Company: Kathaharu
Producer: Kathaharu
Director of Photography: Kathaharu
Drone: Kathaharu
Post Production: Kathaharu
Editor: Kathaharu
Colour: Kathaharu
Sound: Kathaharu
Radio Spot Production: Glitters Studio and Production
VO Artist: Suraj Thapaliya