Tag: campaign

Launch Campaign of the all-new Mahindra Bolero Neo! सहयात्री तपाईंको हरेक यात्राको

The all-new Mahindra Bolero Neo was launched on 23 July 2025 at Hetauda, the same day as the ‘Grand Inauguration Ceremony’ of the three Agni Logistics Centres at Hetauda.

Gimmick Video on Vimeo (01:47s):

Watch the Video via Vimeo

Gimmick Video on Brand’s Social Media (01:47s):

View this post on Instagram

Watch the Video on Instagram

My Role:
Launch Campaign Planner, Communication Strategist, Copywriter, Scriptwriter

Details:
Title: Mahindra Bolero Neo – Sahayatri Tapaiko Harek Yatrako
Brand: Mahindra Nepal – Agni Group
Product/Service: Mahindra Bolero Neo SUV
Media: 1 Gimmick Ad Film, 1 Launch Poster, Feature-based Digital Posts
Platforms: Social Media (Facebook, Instagram), Launch Event

Country: Nepal
Region: Major cities in Nepal including Kathmandu, Hetauda, Chitwan
Year Released: 2025 July 23

Credits:
Client: Agni Incorporated Pvt. Ltd. (Authorised distributor of Mahindra automobiles in Nepal)
Sr Manager – Marketing Department: Santoshi Nepal, Chandan Singh

Advertising Agency: max l’agence, Naxal, Kathmandu
Creative Director/CEO: Satish Singh
BTL Director: Bhanu Kiran Dhungana (Concept Development Partner)
Account/Client Servicing Manager: Aman Shrestha
Digital Marketing Consultant: Kshitiz Raj Gautam
Sr. Graphic Designer: Saroj Khadka (Saroj Khadka Behance)
Copywriter: Roshan Tamang, Abhishek A Mishra

Film Director: Rocky Prajapati
Production Company: Kathaharu
Producer: Kathaharu
Director of Photography: Kathaharu
Drone: Kathaharu
Post Production: Kathaharu
Editor: Kathaharu
Colour: Kathaharu
Sound: Kathaharu

Radio Spot Production: Glitters Studio and Production
VO Artist: Suraj Thapaliya

30 January, 2026
LS Capital को समृद्धि सूत्र (SIP & PMS Campaign)

Presented the idea of SIP & PMS as ‘Samriddhi Sutra’, i.e. the key to unlock financial prosperity. The campaign was released on 10 Apr 2025 with a master poster, digital films, radio spot, and other informational digital posts.

Ad Film (SIP) (1:27s):

SIP Launch Ad Film

Ad Film (PMS) (1:31s):

PMS Launch Ad Film

Educational Technical Support Contents:

YouTube SIP Registration Support Video

YouTube SIP Log in Support Video

My Role:
Creative Strategist, Campaign Ideation, Copywriter, Concepting, Scriptwriter, Pitching & executing the concept end-to-end.

Details:
Title: LS Capital ko Samriddhi Sutra
Brand: LS Capital
Product/Service: SIP, PMS Services
Media: 2 Ad Films, 1 Poster, Several Digital Posts, Radio Spots
Platforms: Social Media (Facebook, Instagram, TikTok, YouTube), Website

Country: Nepal
Region: Major cities in Nepal including Kathmandu
Year Released: 2025 Apr 10

Credits:
Client: LS Capital (A wholly owned subsidiary of Laxmi Sunrise Bank)
Manager Business Development/ Marketing: Kerin Kansakar

Advertising Agency: max l’agence, Kupondole, Lalitpur
Creative Director/CEO: Bhavani S Patil
Creative Director: Satish Singh
BTL Director: Bhanu Kiran Dhungana (Concept Development Partner)
Account/Client Servicing Director: Sameena Bajracharya
Digital Marketing Consultant: Kshitiz Raj Gautam
Jr. Art Director: Angel Pradhan (Angel Pradhan Behance)
Copywriter: Roshan Tamang
Acount/Client Servicing Executive: Sachika Tandukar

Radio Spot Production: Glitters Studio and Production
Voice Actor/ VO Artist: Suman Thapaliya, Suraj Thapaliya
Media Agency: (Claim credit, email me)

Ad Film Director: Chhetri Rocks

Production Company: Abhiyanta Productions
Producer: Abhiyanta Productions
Director of Photography: Abhiyanta Productions
Post Production: Abhiyanta Productions
Editor: Abhiyanta Productions
VFX: Abhiyanta Productions
Colour: Abhiyanta Productions
Sound: Abhiyanta Productions

30 January, 2026

Tag: campaign

Launch Campaign of the all-new Mahindra Bolero Neo! सहयात्री तपाईंको हरेक यात्राको

LS Capital को समृद्धि सूत्र (SIP & PMS Campaign)